Sun Shading Expo North America’s Zero-Tolerance Suitcasing Policy

Sun Shading Expo North America is dedicated to the success of our exhibitors. As such, Sun Shading Expo North America 2026 will have a zero-tolerance suitcasing policy. Any non-exhibiting attendee who is observed to be soliciting business as a supplier will be in violation of Show Management’s anti-suitcasing policy and will be asked to leave immediately and subject to additional penalties at the discretion of Show Management.

What is Suitcasing?

Suitcasing is when non-exhibiting companies solicit business at a Sun Shading Expo North America-affiliated location. This includes, but is not limited to, the show floor, public spaces, events, restaurants, and hotels. While all attendees are invited, any non-exhibiting attendee who is observed to be soliciting business as a supplier will be in violation of Show Management’s anti-suitcasing policy.

Soliciting in the Exposition

Suitcasing is strictly prohibited at Sun Shading Expo North America. Suitcasing is when non-exhibiting companies solicit business at a Sun Shading Expo North America-affiliated location. This includes, but not limited to, the show floor, public spaces, events, restaurants, and hotels. Any non-exhibiting attendee who is observed to be soliciting business as a supplier or distributor will be in violation of Messe Stuttgart, Inc.’s anti-suitcasing policy. Violators are subject to penalty at the discretion of Messe Stuttgart, Inc., including immediate expulsion and financial penalty.

Non-Exhibiting Supplier/Distributor Registration

Companies or individuals who provide products or services to the interior and/or exterior sun shading industry and choose not to exhibit are required to register as a Non-Exhibiting Supplier Attendee.

Non-exhibiting suppliers or distributors may attend the event for educational and networking purposes only and are strictly prohibited from engaging in any form of sales, solicitation, order writing, or marketing activities on the show floor, in meeting spaces, or within any official event venues.

Show management reserves the right to determine whether a company or individual qualifies as a non-exhibiting supplier.

Admittance and Removal

At Messe Stuttgart, Inc.’s sole discretion, without refund, we reserve the right to refuse admittance to or expel from the event anyone that we determine is behaving in a manner that could be disruptive to the event or any other participant.

To protect the integrity of Sun Shading Expo and its exhibitors, show management reserves the right to verify attendee credentials at any time. Attendees may be required to present a valid government-issued photo ID along with a business card or other proof of company/academic affiliation. Attendees who are unable or unwilling to provide such verification, or who are found to be misrepresenting their business purpose, may be removed from the event without refund and may be prohibited from future participation.

Why it’s Important?

Show Management’s anti-suitcasing policy is in place to protect the financial investment made by exhibitors. Sun Shading Expo North America exhibitors are paying for access to the attendee audience and therefore we will not allow non-exhibiting companies to take attendees’ time and business away from our legitimate exhibiting customers.

What Sun Shading Expo North America Show Management Will Do?

Show Management will take preventative measures before Expo and respond to all suitcasing complaints onsite. Any attendee who is observed to be suitcasing will be asked to leave immediately and subject to penalty, including loss of the company’s exhibiting priority points. Please report any suspected suitcasers to Sun Shading Expo North America’s Show Management at [email protected].